ARCHIVES
Watching generative AI image and video capabilities evolve over the last 2 years has been nothing short of mind boggling. Here, we take an amusing (and somewhat cringe) look back at our earlier work, leading all the way to the wonders of present-day productions. Feel free to enjoy at our expense.
May 2025
THE AI OLYMPICS
Less than a year ago, AI was still misbehaving a lot! Rather than waiting for conditions to be perfect, we decided to lean in.
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And thus, the AI Olympics was born. Whenever we get frustrated with AI these days, we like to watch this compilation of chaos and marvel and how far things have actually come.
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Side note: We entered this video into an AI sketch comedy competition, hosted by the wonderful folks at Curious Refuge and Epidemic Sound. We did not place.
July 2025
PLACEBO
A mere two months after the frustrations of the AI Olympics, AI-generated characters were starting to behave a little better, albeit in a shiny, waxy, uncanny-valley kinda way.
As fans of satire, we decided to piece together an infomercial for a fabricated medication, Placebo.
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Side note: We entered this video into the same AI sketch comedy competition hosted by the wonderful folks at Curious Refuge and Epidemic Sound. We did not place. That was a tough crowd.
September 2025
CULTURE TEST
As we continued to develop our production techniques, we went through a phase of creating "spec spots;" demonstrations of our work that were absolutely not requested by the brand.
Culture Test was an exciting moment for us. We saw that generative AI was going in a direction that could be extremely useful in the near future. Some of the shots in this commercial still hold up today.
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And it was a great opportunity to show that AI can produce dry-as-a-bone British humor mockumentaries.
November 2025
ZILLOW
Another spec spot (Zillow had nothing to do with this demo), this project was perhaps the first time we looked at the end result and thought "We might be onto something here..."
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Still a touch of the uncanny-valley in one or two shots but this one had a few folks asking us "Wait, that's all AI!?"
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Anyone from Zillow, we still believe you should run this. Call us!
December 2025
DUCKDUCKGO
Our final example of a spec spot (because we started getting paid clients), this project cemented ZeroShot as a production studio capable of creating fun ads that would perform well online.
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We're fans of what DuckDuckGo are up to with internet privacy, so we created a world in which personal information travels extremely fast. Unless, as the commercial says, you don't want it to.
Janurary 2026
STORYTIME FOR TODDLERS
And so we arrive at a pivotal moment for ZeroShot Studios. Our first project that went out into the world and did some good for a brand (one that actually asked us to create something for them).
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This adorable 30-sec spot was created to help share the value proposition of the delightful story time app. No matter where ZeroShot goes from here, we will always regard this production with great fondness.
Today
ZERO LIMITATIONS
So here we are. Less than 12 months after the AI Olympics we're a boutique production shop, with a small team of beautiful minds and a handful of clients we care for deeply.
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Our tagline "Zero limitations" is to be taken quite literally, as you'll see in our demo reel. As the technology and our expertise continues to evolve, if you can imagine it, we can create it.
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The future is bright for ZeroShot and our clients.