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Connected TV (CTV) Commercials

Big screen content with the precision of small screen marketing. CTV commercials have grown by 20% year-over-year since 2021 and they're not slowing down. ZeroShot commercials deliver provable results in less time and for less money than traditional production studios.

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How we help

Challenge

U.S. streaming viewership has officially surpassed linear TV (that’s the kind your grandparents were very excited about). Yet many brands are still stuck in a "linear-first" production mindset, missing out on the precision and variety available with CTV advertising. To make matters worse, traditional agencies charge $50,000+ for a single 30-second spot that takes weeks to produce. When that same ad is shown to the same household seven times in one week, the dreaded “ad fatigue” kicks in (we all know that feeling), and brand favorability plummets.

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Solution

Partner with us. We blend cinematic artistry with state-of-the-art generative AI, reducing production costs and turnaround time by up to 80%. No more "one-size-fits-all" commercials that do more harm than good. Your brand can now experiment with dozens of personalized variations, rapidly iterating to find value propositions and calls-to-action that resonate with your audience. Our hybrid workflow utilizes advanced AI upscaling and frame interpolation to deliver broadcast-ready 4K content that meets the rigorous "Mezzanine" standards of premium platforms like Hulu and Peacock.

 

Service Includes

  • Mezzanine-First Delivery: visually lossless Apple ProRes 422 HQ files optimized for premium U.S. streaming platforms (for all our fellow nerds reading this page)

  • QR code overlays to drive higher return on ad spend (up to three times higher, in fact)

  • IAB 2026 Compliance: full transparency labeling and C2PA cryptographic metadata to ensure consumer trust and regulatory safety

  • Rapid Refresh Cycles: weekly creative versioning to eliminate ad fatigue and maintain peak engagement

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Ready to dominate the living room?

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We'd love to hear from you. Feel free to connect on social or use our contact form.

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